Four SEO Mistakes To Try To Avoid
Many firms still see search engine marketing as some sort of dark art, however, search engine optimisation is actually fairly straight forward, its just about making sure that your web content is appropriately formatted to allow engines like google to easily spider your web site, making sure the your content is unique and ensuring that you just play within the guidelines laid out in the terms of service of major search engines like google and yahoo, beneath is a list I prepared of the most conventional SEO blunders I come across as a proprietor of an SEO Company. By avoiding the below practices you can ensure that your web site has the potential to rank well in organic results.
Drop down Boxes in Navigation. Quite a number of older websites still use the drop down form type boxes as their principal and only means of navigation, this causes problems for spiders trying to crawl your web site, if you are going to use this sort of navigation, then be sure that your website also has text links as a backup and in addition add a site map so that search engines have a list of the pages you need indexing to use as a guide.
Splash Pages. One of the most terrible things you can do to your web site for SEO, not only that but studies show that web users find splash pages unnecessary and aggravating, the truth is a small percentage of users will actually leave your web site as soon as the splash page shows. Imagine going to the supermarket and discovering a giant electric door with a button on it saying “welcome to the supermarket, push the button to enter” would you be impressed? Probably not, more probably it will simply irritate the hell out of you! From the attitude of an SEO it is even worse, splash pages usually consist of pictures with very little to no textual content material, which means your domains most important page is ineffective and has no chance of ranking well for any competitive keywords.
Flash Navigation. Another bad move SEO wise, whilst flash can look stunning, it is for the best part unreadable to search engines, whilst it’s correct that Google can now read some data from flash files, the days when I would endorse flash as a websites major and only form of navigation are still a good distance off. If you need to use flash as a primary form of navigation, then just be sure you back it up with text links and an updated site map.
Spammy Content. Unnatural and spammy content does not go overlooked by todays search engines. Key phrase stuffing is a bad practice that will harm your web sites capability to rank well, if you have trouble fitting all of your important key phrase into a page whilst retaining a natural feel to the content material, then the perfect rule of thumb is to create a new web page for supplementary keywords. Do not forget that you must create content for human readers and not spiders.
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